Flipkart.com Review

flipkart.com

Flipkart is an e-commerce company founded in 2007 by Sachin Bansal and Binny Bansal. where it is headquartered in Bangalore, Karnataka. Flipkart has launched its own product range under the name “DigiFlip” with products including tablets, USBs, and laptop bags.

In May 2014, Flipkart received $210 million from DST Global, in July 2014 it raised $1 billion led by existing investors Tiger Global and South Africa’s media group Naspers and in May 2015 it raised $550 million from some of its existing investors. Flipkart’s last fundraising round in May 2015 had pegged its valuation at $15 billion.

History

Sachin Bansal co-founder of Flipkart

Old logo of Flipkart (2007-2015)
Flipkart (Company) was founded in 2007 by Sachin Bansal and Binny Bansal, both alumni of the Indian Institute of Technology Delhi. They worked for Amazon.com, and left to create their new company incorporated in October 2007 as Flipkart Online Services Pvt. Ltd. The first product they sold was the book Leaving Microsoft To Change The World. Flipkart now employs more than 33000 people. Flipkart allows payment methods such as cash on delivery, credit or debit card transactions, net banking, e-gift voucher and card swipe on delivery.

After failure of its 2014 Big Billion Sale, Flipkart recently completed the second edition of Big Billion Sale held between October 13 and 17. where it is reported that they saw a business turnover of 300 million in gross merchandise volume.

Acquisitions

2010: WeRead, a social book discovery tool.
2011: Mime360, a digital content platform company.
2011: Chakpak.com, a Bollywood news site that offers updates, news, photos and videos. Flipkart acquired the rights to Chakpak’s digital catalogue which includes 40,000 filmographies, 10,000 movies and close to 50,000 ratings. Flipkart has categorically said that it will not be involved with the original site and will not use the brand name.
2012: Letsbuy.com, an Indian e-retailer in electronics. Flipkart has bought the company for an estimated US$25 million. Letsbuy.com was closed down and all traffic to Letsbuy has been diverted to Flipkart.
2014: Acquired Myntra.com in an estimated ₹ 20 billion (2,000 crore, about US$319 million) deal.
2015: Flipkart acquires a mobile marketing start-up Appiterate as to strengthen its mobile platform.

Finance

Initially, they had spent ₹ 400,000 only for making website to set up the business. Flipkart has later raised funding from venture capital funds Accel India (US$1 million in 2009) and Tiger Global (US$10 million in 2010 and US$20 million in June 2011). On 24 August 2012, Flipkart announced the completion of its 4th round of $150 million funding from MIH (part of Naspers Group) and ICONIQ Capital. The company announced, on 10 July 2013, that it has raised an additional $200 million from existing investors including Tiger Global, Naspers, Accel Partners and Iconiq Capital.

Flipkart’s reported sales were 40 million in FY 2008–2009, 200 million in FY 2009–2010 and 750 million for FY 2010–2011. In FY 2011–2012, Flipkart is set to cross the 5 billion (US$100 million) mark as Internet usage in the country increases and people get accustomed to making purchases online. Flipkart projects its sales to reach 10 billion by year 2014. On average, Flipkart sells nearly 10 products per minute and is aiming at generating a revenue of 50 billion (US$0.81 billion) by 2015.

On November 2012, Flipkart became one of the companies being probed for alleged violations of FDI regulations of the Foreign Exchange Management Act, 1999

Flipkart reported a loss of 281 crore for the FY 2012-13. In July 2013, Flipkart raised USD 160 million from private equity investors.

In October 2013, it was reported that Flipkart had raised an additional $160 million from new investors Dragoneer Investment Group, Morgan Stanley Wealth Management, Sofina SA and Vulcan Inc. with participation from existing investor Tiger Global.

On 26 May 2014, Flipkart announced that it has raised $210 million from Yuri Milner’s DST Global and its existing investors Tiger Global, Naspers and Iconiq Capital.

In early July 2014, it was also highly speculated that Flipkart was in negotiations to raise at least $500 million, for a likely listing in the US for 2016.

On 29 July 2014, Flipkart announced that it raised $1 billion from Tiger Global Management LLC, Accel Partners, and Morgan Stanley Investment Management and a new investor Singapore sovereign-wealth fund GIC.

On 6 October 2014, Flipkart sold products worth INR 650Crore in 10 hours in a special one-day event – “The Big Billion Day”, claiming they had created e-commerce history, but their hard-won reputation for good customer service suffered because of technical problems, and angry reactions on social media from buyers disappointed with the pricing and availability of products. It claimed to sell a whopping 5 lakh mobile handsets, five-lakh clothes and shoes and 25,000 television sets within hours of opening its discounted sale at 8 AM. In December 2014, After it received $700 million from another funding, Flipkart had a market cap of $11 billion or Rs.66000 crore. In May 2015 Flipkart has raised $550 million from some of its existing investors, in a deal that raises the valuation of the privately held Indian startup to about $15 billion or Rs. 90,000 crore

On 20 December 2014, Flipkart announced filing application with Singapore-based companies’ regulator ACRA to become a public company after raising USD 700 million for long term strategic investments in India following which its number of investors exceeded 50. The USD 700 million fund raised by Flipkart added new investors – Baillie Gifford, Greenoaks Capital, Steadview Capital, T. Rowe Price Associates and Qatar Investment Authority – on company’s board.Its existing investors DST Global, GIC, ICONIQ Capital and Tiger Global also participated in this latest financing round.

By August 2015, after raising $700 million, Flipkart had already raised a total of $3 billion, over 12 rounds and 16 investors.