Founded in 1994, Fitness Superstore is the largest supplier of specialist fitness equipment in the UK. 2014 was another record trading year for Fitness Superstore with net turnover now in excess of £24 million. This continues to grow because we offer the best branded products at the most competitive prices with a resolute customer-first approach. We also offer exclusive access to popular US fitness brands including Body Solid, Vectra, Powertec, Octane Fitness, Stairmaster and NordicTrack, which have won numerous “best buy” awards for their quality and performance.
We have the 9 largest fitness showrooms in the UK, the smallest being our 4,000 sqft store in Tunbridge Wells, Kent while our largest store in Northampton is 9,000 sqft. This is also home to our Head Office which has a distribution of 100,000sqft. Due to our increasing growth, our headquarters underwent a £1.75 million expansion in 2014 increasing by 33,000 sqft. This was across three areas including our fulfilment centre, commercial showroom and office space. We also have a dedicated commercial sales department that specialises in B2B sales and offers a planning service at no cost to you.
Over the past few years, many new websites selling home and commercial gym equipment (such as exercise bikes and rowing machines) can be found on the internet. Many of these e-tailers are just individuals setting up a business from home, and some are not even limited companies. In some instances, this may appear to be good news for customers as this will provide a wider choice of equipment. Whilst this may be true there are also many disadvantages to you the buyer.
As more new e-tailer businesses are set up, they each strive to offer inferior and less expensive home and commercial exercise equipment products. More often than not, the products are “grey imports” bought in direct from Chinese manufacturers and are not well established high-street brands. These products may well appear cheaper spec for spec. However, they may well turn out to be a costly mistake.
When buying home or commercial gym equipment from web-only companies, be particularly wary of warranties they offer. Always ask what warranty is provided with the equipment and what level of customer service they have. If the exercise equipment comes with a “back to base” warranty, find out who will pay the carriage to return the equipment to base and who pays the carriage to ship the repaired model back to your home address (as carriage charges can be considerably high).
At Fitness Superstore all of our fitness and gym equipment (such as treadmills and cross trainers) is sold with an onsite warranty. This basically means if your equipment develops a fault, we will send an engineer to your home to fix it without fuss. For less expensive strength equipment (such as weights benches, free weights and accessory items) we operate a “back to base” warranty. This is where we will collect the faulty product, repair or replace it and return it to you. In this situation Fitness Superstore will cover all carriage costs for products covered under our “back to base” warranty.
All Fitness Superstore staff are fully trained by the manufacturers on all aspects of the gym equipment they sell. At our retail branches in Northampton, Surrey, Kent, Manchester, Livingston, Chelmsford, Gloucester, Newcastle and Leeds our staff see, feel and touch the products on a daily basis so they know what each product’s capabilities are and the physical size and appearance. This enables us to provide accurate up to date information to you.
Most of our staff actively train on the same fitness products and have a unique working knowledge of the features and benefits of our gym equipment. Our retail branches display, stock and have access to all major brands of fitness equipment from NordicTrack, Vision, Reebok Fitness, Life Fitness, York, Horizon Fitness, Kettler, Tunturi Fitness, Body-Solid, FluidRower and many more.
Our customer-first ethos is rarely given by “internet only” companies whom, in many cases, operate from home, small offices or industrial units with little or no physical contact with the products or indeed customers. Staff of internet fitness companies will seldom be aware of the true differences between the wide choice of gym equipment models and brands and have probably never seen, let alone tried out the products.